Finding the person within the patient

Relying on insights grounded in extensive research and proven models for behavior change and education, we aim to understand the fullest possible picture of the patient experience. And what we learn is often humbling, especially when patients are coping with overwhelming, life-threatening conditions such as cancer, chronic diseases such as diabetes, or mental illnesses such as bipolar disorder.

We apply that sense of empathy to our work just as much as we utilize knowledge and analysis. As one of our clients noted, “ It's uncanny how they get inside the heads of patients, kind of take on their problems and needs as their own, and then create materials that let patients see hope, not just disease.”
 

Effective education using multiple channels

Our holistic grasp of the scientific, practical, and emotional aspects of health behavior enables us to develop copy and creative that connect with our patients—and help humanize the medical experience.

Other views

“Overall, this is a fine piece of work. It addresses the fundamental issues of living with bipolar disorder and has an upbeat tone. It identifies warning signs (both objective and subjective) and speaks in a concrete fashion about both the generalities of treatment (eg, patients need support from friends, family, and doctors) and specifics, such as how to take the medicine.”

—A psychiatrist, commenting on an educational piece for a bipolar disorder treatment