Roy Broadfoot CEO and Founder

"Our most important asset is our employees. I focus on hiring and retaining best-in-class colleagues who not only have the expertise this company requires but also share my vision and passion for transforming healthcare."

Over 20 years ago, Roy acted on his firm belief in the power of health education and founded HealthEd. Since then the company has grown into an internationally recognized company that successfully advocates education as a force for positive change for patients and healthcare as a whole. Today, as a leader in the industry, HealthEd uses its deep knowledge of patients to unlock the fullest potential of healthcare, turning education into positive outcomes—therapeutically for patients, economically for clients, and socially for us all.

Roy loves to spend time cooking with his wife, Hazel. He’ll be happy to share recipes for pepper steak, seafood fettuccine, and Thai curry upon request.

Jill Balderson President

"Live each season as it passes; breathe the air, drink the drink, taste the fruit, and resign yourself to the influences of each."
—Henry David Thoreau

A member of the HealthEd strategy team since 2005, Jill was appointed managing partner in 2012 and named president in 2013. She’s responsible for leading overall corporate direction and ensuring the company’s product and service offerings meet the evolving health education needs of consumers and clients.

Jill’s background includes integrated marketing leadership roles in several industries, from pharmaceutical and consumer healthcare to financial services, travel, and technology. Prior to HealthEd, Jill was the digital marketing practice leader for DVC Worldwide, where she led strategic planning efforts for Web sites and e-marketing campaigns for companies like Schering-Plough Consumer Healthcare, The Gillette Company, AT&T, and Pfizer Consumer Healthcare.

Jill once spent 30 consecutive days at sea on a 134-foot schooner, without sighting land, navigating by the stars from Cape Cod to St. Lucia.

Stephanie Murrin Chief Creative Officer

"To impact behavior, the creative needs to do more than engage. It needs to educate."

Stephanie joined HealthEd in 2007 and currently serves as chief creative officer, providing the overall creative vision and leadership for the company. Serving as a member of the executive leadership team, she manages the company’s creative, copy, and production studios. Under her leadership, Stephanie’s teams have developed and implemented award-winning work for a wide range of clients and therapeutic areas.

Before bringing her talents to HealthEd, Stephanie held various positions such as chief creative officer for DVC Worldwide and senior copywriter for Saatchi & Saatchi. Her roster includes clients such as Merck, GlaxoSmithKline, Johnson & Johnson, AT&T, Georgia-Pacific, and more. Stephanie’s work has garnered recognition and received numerous awards, including Telly’s, RX Club, MM&M, Art Directors Club, and Agency of the Decade.

On weekends, you’ll find Stephanie and kids at horse stables, all-star cheer competitions and baseball fields. Between innings, however, she’s thinking about being on the water— boat, beach or byob on the docks.

 

Stephanie Mazzeo-Caputo, MSW, MS Senior Vice President, Talent Management

"Be the change you want to see in the world"
—Mahatma Gandhi

With HealthEd since 1995, Stephanie spearheads the design and development of HealthEd’s talent management initiatives. She also leads the integration of the agency’s mission and values into everyday operations and establishes and oversees activities focusing on training and wellness.

Trained as a health educator and social worker, Stephanie is an expert in group dynamics and communication skills. She has penned articles about health education for professional, industry, and commercial publications, including the Journal of the American Dietetic Association, Pharmaceutical Executive, and Newsweek. Stephanie has also been a devoted volunteer for the American Heart Association, The Leukemia & Lymphoma Society, and CancerCare.

Stephanie has a passion for international travel. She’s visited over 40 countries and plans to keep that number growing.

Susan Eno Collins, MS, CHES, RD Senior Vice President, Health Education
Research and Development

"I feel privileged for the opportunities I’ve had to work with people dealing with chronic health conditions. They give us incredibly valuable feedback and insights in hopes that others like them will have access to meaningful health education."

Susan is responsible for developing and leading patient-centered health education programs for HealthEd clients. She has directed the creation of award-winning programs for diabetes, cardiovascular disease, allergies, and asthma. Susan strongly believes that for people to stay well or get well, they need timely and easy access to health education that has clarity, sensitivity, and relevance.

As a certified health education specialist and registered dietitian, Susan has vast experience in the field of health education. Prior to HealthEd, she was a nutritionist with the diabetes treatment unit of New England Deaconess Hospital, program coordinator of professional education and school-based health education for the American Heart Association/NYC Affiliate, and nutrition coordinator for the work site cholesterol screening program of the American Red Cross in New York City.

Susan is a big fan of building snowmen in her yard with her husband and 2 sons.

Marissa Addalia Senior Vice President, Business Development

"Arrange whatever pieces come your way."
—Virginia Woolf

Marissa has spent the last 5 years at HealthEd helping clients solve complex business problems that positively influence patients’ experiences managing their health. She is equally passionate about clients’ experiences with HealthEd and seeks to connect the dots that keep clients up at night. Today she brings those two aspects together in leading HealthEd’s business development efforts.
 
Prior to joining HealthEd, Marissa held a variety of client service positions focused on developing integrated direct-to-consumer campaigns (mass media television and print, online, in-office, and pharmacy initiatives) in categories such as: chronic pain, cholesterol, oral care, and overactive bladder.  She also spent time as a primary care sales representative for respiratory and allergy products, which provided her a glimpse into the real-life interactions between physicians, their staff, and their patients.
 
When she’s not telling the HealthEd story, Marissa can be found working her way toward becoming a member of the Million Miler frequent flyer club.

Vicki Kelemen Senior Vice President, Group Account Director

"The future is my canvas. Now I have to paint the right picture."

Vicki joined HealthEd in 2012 as Senior Vice President, Group Account Director, to lead teams servicing current HealthEd clients on the West Coast, including Genentech, Amgen, and Amylin Pharmaceuticals, as well as expand the company’s West Coast presence.

Vicki brings a unique blend of marketing and communications expertise across multiple therapeutic areas and treatment modalities, including: injectable and oral oncolytics, infectious diseases, virology, inflammatory diseases, neurology, diabetes, and others. Prior to joining HealthEd, Vicki held executive positions at Somaxon Pharmaceuticals, Amylin, Maxim Pharmaceuticals, Agouron Pharmaceuticals (Pfizer), Dura Pharmaceuticals, Bayer Healthcare Pharmaceuticals, and The DAVICK Group (a healthcare agency), where she developed successful education and support strategies that fostered communication between healthcare professionals and their patients.

On weekends, you’ll find Vicki running half marathons, practicing hot yoga, and teeing it up on the golf course in sunny San Diego, CA, where she resides with her husband.  

Laura C. Wilson, MEd Senior Vice President, Health Education

"Patients have the ultimate choice about taking action to manage their condition. The key is to understand how to help make that action easier for them."

Laura leads a team of health educators who work to develop patient-centered health education programs for managed care organizations and branded and unbranded patient education campaigns. She also serves as a trainer for HealthEd’s Clear by Design™ health literacy initiative. Laura joined the agency as a health educator in 2004 and in that time has helped create patient-focused programs for conditions and diseases such as attention deficit hyperactivity disorder, Alzheimer’s disease, chronic pain, depression, diabetes, heart disease, and schizophrenia and for women’s health.

Prior to her HealthEd years, Laura was an associate director of education services for the Alzheimer’s Association, where her responsibilities included designing, implementing, and evaluating curricula for professional and family caregivers, as well as for related train-the-trainer courses.

Laura’s idea of a perfect day includes a good cup of coffee and time spent reading a great novel.

Ide Mills, LCSW Senior Vice President, Health Education

"My experience helping patients deal with illness, counseling them through times of crisis, and empowering them to make healthcare decisions has played a pivotal role in my approach to educational program development."

Ide leads the health education team HealthEd Encore, driving the development of patient-centered health education programs and healthcare provider–centered counseling tools. She has helped create numerous award-winning programs for disease states, including neurology, oncology, cardiology, and mental health. Her focus on and initiative in developing inspiring programs that compel patients to change how they think and act demonstrate her commitment, both personally and professionally, to enhancing the lives of others.

A certified social worker with 20 years experience in clinical and administrative healthcare, Ide has been instrumental in the development of hospital- and community-based health education programs. She has worked with children and their families at Memorial Sloan-Kettering Cancer Center and other cancer centers, served on the board of the New York City division of the American Cancer Society, worked for The Leukemia & Lymphoma Society, and is a founding member of Gilda’s Club, Westchester—a support group for patients with cancer and their families.

If Ide had a minute of free time, she would spend it at the beach, traveling, and doing volunteer work.

Ken Thorlton Senior Vice President, Creative Director

"Design is thinking made visual."
—Saul Bass

Since 2004, Ken has managed HealthEd’s design teams and oversees all aspects of creative development: interpreting clients’ communication strategies, visually capturing patient insights and needs, and unifying that vision into a strategic creative concept. He is also proficient in the field of educational design and health literacy principles as they pertain to the creation of patient education materials.

Throughout his career, Ken has delivered creative solutions to pharmaceutical companies, hospitals, health benefits providers, and retail healthcare companies. His designs have garnered many industry awards.

Among Ken’s many interests are midcentury American modern design, collecting antique wood types, and books engineered by famed pop-up artist Robert Sabuda.