Roy Broadfoot CEO and Founder

"Our most important asset is our employees. I focus on hiring and retaining best-in-class colleagues who not only have the expertise this company requires but also share my vision and passion for transforming healthcare."

Over 20 years ago, Roy acted on his firm belief in the power of health education and founded HealthEd. Since then the company has grown into an internationally recognized company that successfully advocates education as a force for positive change for patients and healthcare as a whole. Today, as a leader in the industry, HealthEd uses its deep knowledge of patients to unlock the fullest potential of healthcare, turning education into positive outcomes—therapeutically for patients, economically for clients, and socially for us all.

Roy loves to spend time cooking with his wife, Hazel. He’ll be happy to share recipes for pepper steak, seafood fettuccine, and Thai curry upon request.

Stephanie Murrin Chief Creative Officer

"To impact behavior, the creative needs to do more than engage. It needs to educate."

Stephanie joined HealthEd in 2007 and currently serves as chief creative officer, providing the overall creative vision and leadership for the company. Serving as a member of the executive leadership team, she manages the company’s creative, copy, and production studios. Under her leadership, Stephanie’s teams have developed and implemented award-winning work for a wide range of clients and therapeutic areas.

Before bringing her talents to HealthEd, Stephanie held various positions such as chief creative officer for DVC Worldwide and senior copywriter for Saatchi & Saatchi. Her roster includes clients such as Merck, GlaxoSmithKline, Johnson & Johnson, AT&T, Georgia-Pacific, and more. Stephanie’s work has garnered recognition and received numerous awards, including Telly’s, RX Club, MM&M, Art Directors Club, and Agency of the Decade.

On weekends, you’ll find Stephanie and kids at horse stables, all-star cheer competitions and baseball fields. Between innings, however, she’s thinking about being on the water— boat, beach or byob on the docks.

Brad Aufderheide, MPH Senior Vice President, Strategic Services

"If we knew what it was we were doing, it would not be called research, would it?"
—Albert Einstein

Brad joined HealthEd in 2007 and leads our strategic services team, which provides consultative services and educational marketing solutions for many of our clients. His therapeutic areas of expertise include cardiovascular disease, diabetes, infectious disease, mental health, and oncology.

Brad has been thinking deeply about patient and client needs for 14 years. At New World Health/World Health Communications, he oversaw the planning and implementation of educational and promotional tactics for a range of pharmaceutical clients. From there, he worked at Cardinal Health and Accel Health, where he was recognized with the Momentum Award for Client Service.

When he’s not strategizing with clients, Brad enjoys reading, gardening, international travel, and playing in the yard with his dogs.

Lisa Hunt Senior Vice President, Account Services

"Live life fully while you&’re here. Experience everything. Take care of yourself and your friends. Have fun, be crazy, be weird. Don’t try to be perfect; just be an excellent example of being human."

Lisa oversees the management and growth of a range of healthcare brands that span multiple disease states, including cardiovascular, diabetes, immunology, mental health, oncology, pain management, and rheumatology. She also focuses on integrating the skills of health educators, designers, writers, strategists, and project managers. The result? Strategically sound branded and unbranded patient education solutions that meet health literacy principles and motivate patients to take action.

Before joining HealthEd, Lisa managed the account team at DVC ActiveCare and was responsible for the development of patient, physician, and consumer programs for Schering-Plough, GlaxoSmithKline, and Pfizer.

In her spare time, Lisa enjoys spending time with her sons at the beach, hiking, camping, or playing soccer…and running!

Julia Phelan Senior Vice President, Account Services

"Working in patient education inspires both passion and humility. The collaboration, creativity, and commitment that are evident at HealthEd every day are fueled by a sincere desire to improve the health outcomes of the patients we ultimately serve."

Julia oversees the management of HealthEd’s neuroscience, hypertension, and immunosuppressant businesses. She has extensive experience with leading patient support initiatives in chronic disease states, including cardiovascular disease, mental health, and hepatitis. Julia works closely with her cross-functional teams to guide the development of strategic branding platforms that leverage patient insights and drive business results.

Julia’s career in consumer marketing spans more than 20 years and includes experience in pharmaceutical, financial services, and packaged goods. Before joining HealthEd, she managed account teams at Qi Interactive (CommonHealth), DVC ActiveCare, Ammirati Puris Lintas, and Jordan McGrath Case & Taylor, where she partnered with clients including Schering-Plough, Merck, Bristol-Myers Squibb, MasterCard, and the Quaker Oats Company.

One could say that Julia’s career in healthcare marketing began in organic chemistry, when her “firm plan” to become a pediatrician took an unexpected turn.

Anita St. Clair Client Partner

"How well an agency team can partner with its clients makes all the difference to its level of success. The right chemistry means the difference between merely succeeding and soaring."

As a member of the executive leadership team, Anita helps develop and steward client businesses so they thrive. She serves as a senior lead in developing new and existing businesses, innovation opportunities, and client relationships.

Recently, Anita was the Chief Client Development Officer, leading new business while overseeing several key client businesses. She has managed a variety of businesses and roles over the past 6 years at HealthEd focused within oncology, cardiovascular, neuroscience, and gastroenterology arenas.

Previously at CommonHealth, Leo Burnett, JWT, and LoweLintas, she managed award-winning marketing communications initiatives across US, Canadian, and UK markets in the DTC/DTP, managed markets, and OTC segments for companies such as Pfizer, GSK, Bristol-Myers Squibb, and TAP Pharmaceuticals. Her experience crosses diverse therapeutic areas, including cardiovascular, diabetes, neurology, oncology, hematology, mental health, pediatrics, infectious disease, allergy, and immunology. Anita’s prior background offers a base of general consumer marketing and client sales experience.

Jill Balderson Managing Partner

"Live each season as it passes; breathe the air, drink the drink, taste the fruit, and resign yourself to the influences of each."
—Henry David Thoreau

A member of the HealthEd strategy team since 2005, Jill was appointed managing partner in 2012. She’s responsible for leading overall corporate direction and ensuring the company’s product and service offerings meet the evolving health education needs of consumers and clients.

Jill’s background includes integrated marketing leadership roles in several industries, from pharmaceutical and consumer healthcare to financial services, travel, and technology. Prior to HealthEd, Jill was the digital marketing practice leader for DVC Worldwide, where she led strategic planning efforts for Web sites and e-marketing campaigns for companies like Schering-Plough Consumer Healthcare, The Gillette Company, AT&T, and Pfizer Consumer Healthcare.

Jill once spent 30 consecutive days at sea on a 134-foot schooner, without sighting land, navigating by the stars from Cape Cod to St. Lucia.

Stephanie Mazzeo-Caputo, MSW, MS Senior Vice President, Organizational Development

"Be the change you want to see in the world"
—Mahatma Gandhi

With HealthEd since 1995, Stephanie spearheads the design and development of HealthEd’s talent management initiatives. She also leads the integration of the agency’s mission and values into everyday operations and establishes and oversees activities focusing on training and wellness.

Trained as a health educator and social worker, Stephanie is an expert in group dynamics and communication skills. She has penned articles about health education for professional, industry, and commercial publications, including the Journal of the American Dietetic Association, Pharmaceutical Executive, and Newsweek. Stephanie has also been a devoted volunteer for the American Heart Association, The Leukemia & Lymphoma Society, and CancerCare.

Stephanie has a passion for international travel. She’s visited over 40 countries and plans to keep that number growing.

Ide Mills, LCSW Senior Vice President, Health Education, Encore

"My experience helping patients deal with illness, counseling them through times of crisis, and empowering them to make healthcare decisions has played a pivotal role in my approach to educational program development."

Ide leads the health education team HealthEd Encore, driving the development of patient-centered health education programs and healthcare provider–centered counseling tools. She has helped create numerous award-winning programs for disease states, including neurology, oncology, cardiology, and mental health. Her focus on and initiative in developing inspiring programs that compel patients to change how they think and act demonstrate her commitment, both personally and professionally, to enhancing the lives of others.

A certified social worker with 20 years experience in clinical and administrative healthcare, Ide has been instrumental in the development of hospital- and community-based health education programs. She has worked with children and their families at Memorial Sloan-Kettering Cancer Center and other cancer centers, served on the board of the New York City division of the American Cancer Society, worked for The Leukemia & Lymphoma Society, and is a founding member of Gilda’s Club, Westchester—a support group for patients with cancer and their families.

If Ide had a minute of free time, she would spend it at the beach, traveling, and doing volunteer work.

Dan Roteman Senior Vice President, Finance

"Analysis will not necessarily give you all the answers, but it will usually give you most of the right questions."

As HealthEd’s finance guru, Dan directs overall financial plans and accounting practices, develops policies and procedures to safeguard company assets, and is responsible for all budget and financial reporting. Also, he oversees and administers financial software and manages banking relationships.

Before joining HealthEd in 2008, Dan was manager of client services at CommonHealth, where he directed all aspects of client financials, including cash flow, reporting, contract compliance, and system development. Dan also has the role of controller/director of financial analysis at DVC Worldwide, where he was responsible for all of budgeting, reporting, cash flow, policies, and systems

Dan enjoys playing baseball with his 2 sons and is a die-hard Steelers fan.

Ken Thorlton Senior Vice President, Creative Services

"Design is thinking made visual."
—Saul Bass

Since 2004, Ken has managed HealthEd’s design teams and oversees all aspects of creative development: interpreting clients’ communication strategies, visually capturing patient insights and needs, and unifying that vision into a strategic creative concept. He is also proficient in the field of educational design and health literacy principles as they pertain to the creation of patient education materials.

Throughout his career, Ken has delivered creative solutions to pharmaceutical companies, hospitals, health benefits providers, and retail healthcare companies. His designs have garnered many industry awards.

Among Ken’s many interests are midcentury American modern design, collecting antique wood types, and books engineered by famed pop-up artist Robert Sabuda.

Mike Brzozowski Chief Strategy Officer

"Tell me and I forget, teach me and I learn, involve me and I remember."
—Ben Franklin

Mike comes to HealthEd with more than 20 years of experience in relationship marketing, strategic planning, and business analysis. He is responsible for leading and expanding strategic marketing and health education consulting services. The team delivers unique, fully integrated, patient-centric education solutions.

Most recently, Mike served as executive vice president for consumer relationship marketing (CRM) at Draftfcb, where he helped clients integrate CRM and social marketing into their brand plans. Before that, Mike was executive director of relationship marketing strategy at OgilvyOne Worldwide, where he led a team of consultants in designing and implementing relationship marketing programs. In 2004, his Advair campaign won the PhAME Gold Award as best relationship marketing program. Mike’s pharmaceutical experience includes working with clients such as Eli Lilly, Boehringer Ingelheim, Pfizer, Amgen, GlaxoSmithKline, Merck, and Mead Johnson on various health and wellness areas, including depression, fibromyalgia, osteoporosis, HIV, migraines, women’s health, and infant nutrition.

HealthEd isn’t the only place where Mike’s voice makes a contribution. In his free time, he sings tenor in an a cappella performing choir

Claire Rufus Senior Vice President, Account Services

"Tell me and I’ll forget; show me and I may remember; involve me and I’ll understand."
—Chinese proverb

Claire leads the management of several accounts focusing on oncology and hospital-based conditions. She has a special interest in managed markets influencers and reimbursement environments and their role in driving patient behavior. She also explores emerging technologies to find creative ways to educate patients. She and the rest of her cross-functional team of account, health education, creative, and digital services work closely with clients. Together, they develop strategically sound strategies and solutions that meet the needs of patients, healthcare providers, and other treatment care members to deliver truly innovative patient education.

Claire has spent almost 20 years in the healthcare field, working in a variety of different roles. Her previous partners include Pfizer, TAP Pharmaceuticals, Genentech, Bristol-Myers Squibb, sanofi-aventis, Merck, Schering-Plough Pharmaceuticals, Boehringer, Ingelheim, Reckitt Benckiser, and Johnson & Johnson.

Claire has lived in Africa, Europe, and the Americas. She counts travel as her great pleasure in life.

Laura C. Wilson, MEd Senior Vice President, Health Education, HealthEd

"Patients have the ultimate choice about taking action to manage their condition. The key is to understand how to help make that action easier for them."

Laura leads a team of health educators who work to develop patient-centered health education programs for managed care organizations and branded and unbranded patient education campaigns. She also serves as a trainer for HealthEd’s Clear by Design™ health literacy initiative. Laura joined the agency as a health educator in 2004 and in that time has helped create patient-focused programs for conditions and diseases such as attention deficit hyperactivity disorder, Alzheimer’s disease, chronic pain, depression, diabetes, heart disease, and schizophrenia and for women’s health.

Prior to her HealthEd years, Laura was an associate director of education services for the Alzheimer’s Association, where her responsibilities included designing, implementing, and evaluating curricula for professional and family caregivers, as well as for related train-the-trainer courses.

Laura’s idea of a perfect day includes a good cup of coffee and time spent reading a great novel.

Susan Eno Collins, MS, CHES, RD Senior Vice President, Health Education
Research and Development

"I feel privileged for the opportunities I’ve had to work with people dealing with chronic health conditions. They give us incredibly valuable feedback and insights in hopes that others like them will have access to meaningful health education."

Susan is responsible for developing and leading patient-centered health education programs for HealthEd clients. She has directed the creation of award-winning programs for diabetes, cardiovascular disease, allergies, and asthma. Susan strongly believes that for people to stay well or get well, they need timely and easy access to health education that has clarity, sensitivity, and relevance.

As a certified health education specialist and registered dietitian, Susan has vast experience in the field of health education. Prior to HealthEd, she was a nutritionist with the diabetes treatment unit of New England Deaconess Hospital, program coordinator of professional education and school-based health education for the American Heart Association/NYC Affiliate, and nutrition coordinator for the work site cholesterol screening program of the American Red Cross in New York City.

Susan is a big fan of building snowmen in her yard with her husband and 2 sons.

Vicki Kelemen Senior Vice President, Group Account Director

"The future is my canvas. Now I have to paint the right picture."

Vicki joined HealthEd in 2012 as Senior Vice President, Group Account Director, to lead teams servicing current HealthEd clients on the West Coast, including Genentech, Amgen, and Amylin Pharmaceuticals, as well as expand the company’s West Coast presence.

Vicki brings a unique blend of marketing and communications expertise across multiple therapeutic areas and treatment modalities, including: injectable and oral oncolytics, infectious diseases, virology, inflammatory diseases, neurology, diabetes, and others. Prior to joining HealthEd, Vicki held executive positions at Somaxon Pharmaceuticals, Amylin, Maxim Pharmaceuticals, Agouron Pharmaceuticals (Pfizer), Dura Pharmaceuticals, Bayer Healthcare Pharmaceuticals, and The DAVICK Group (a healthcare agency), where she developed successful education and support strategies that fostered communication between healthcare professionals and their patients.

On weekends, you’ll find Vicki running half marathons, practicing hot yoga, and teeing it up on the golf course in sunny San Diego, CA, where she resides with her husband.